Shelley Bailey

Shelley Bailey is a seasoned marketing professional with extensive experience in eCommerce and loyalty programs. Currently serving as the Loyalty Marketing Manager at Zumiez since December 2018, Shelley manages The Zumiez Stash, an innovative rewards program aimed at enhancing customer engagement. Prior to Zumiez, Shelley spent 15 years at Nordstrom.com, where career advancements included roles as Director of Site Operations and various positions in site content management and product marketing. During this time, Shelley played a crucial role in strategic planning and execution of digital marketing campaigns, driving significant improvements in site content and user experience. Shelley holds a degree in Political Studies from The Evergreen State College.