Carina Buchholz

Carina Buchholz is a seasoned professional with extensive experience in brand and application content marketing, currently serving as the Senior Brand & Application Content Marketing Manager at Zumtobel Lighting since October 2021. Buchholz has a strong background in sustainability communication and marketing strategy, previously holding key positions at Hansgrohe SE where responsibilities included brand positioning, thought leadership, and product introduction strategies. Earlier roles at Zumtobel Lighting involved significant contributions to marketing strategy and brand development, alongside a range of positions in consulting and project management within the lighting industry. Educational credentials include a Certificate in Business Sustainability Management from the University of Cambridge and advanced degrees in Business Psychology and Business Administration.