Dakota Smith

Director, CRM Conversion at Zuri Group

Dakota Smith is an experienced professional in data services and CRM conversion, currently serving as the Director of CRM Conversion at Zuri Group since June 2025. Prior experience includes roles as Technical Services Manager for Data Services at Anthology Inc, where Dakota managed remote teams and led development projects, and as a Data Architect focusing on data transformation and extraction for software integration. Previous positions at Blackbaud included Senior Data Analyst, overseeing customer data conversions, and at Trinity Health as a Senior Donor Data Analyst, managing various data systems and performing database conversions. Dakota also has a background in coaching and technology support, holding a Bachelor's degree in Communications and Marketing from Eastern Michigan University and coursework in Web Design and Development from Washtenaw Community College.

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