Zürich Tourism
Sarah Zürcher (Hödl) currently serves as the Manager of the Convention Bureau at Zürich Tourismus since January 2023, focusing on market development for business events in North America, France, Western Switzerland, and the BeNeLux region. Previous experience includes serving as the Head of Markets & MICE at Engelberg-Titlis Tourismus AG, where responsibilities encompassed departmental management and sales planning for business events. Sarah's earlier roles include MICE Manager and internship positions at Switzerland Tourism and Hochschule Luzern. Educational qualifications consist of a Bachelor of Business Administration in Tourism and Mobility from Lucerne University of Applied Sciences and Arts, along with advanced certificates in Event Management and Corporate Management from other institutions.
Zürich Tourism
Zurich Tourism is responsible for destination marketing and therefore also for raising brand awareness for the city of Zürich and surrounding region as a multifaceted tourism destination. The destination Zürich offers leisure guests and business travelers alike a wealth of nature, culture, art, shopping and gastronomy – and all in the immediate vicinity.