Aneisha Vieira

Aneisha Vieira is an accomplished professional with extensive experience in branding, communication, and partnerships within the toy and media industries. Currently serving as the Head of Licensing & Partnerships and Global Brand Director at ZURU Toy Company since July 2017, Aneisha has progressed through various roles including Senior Brand Manager and Brand Manager. Prior experience includes a position as Senior Technical Writer at CSOFT International, where a focus on cross-cultural communication was emphasized, and leadership roles at CRCC Asia, including Shenzhen General Manager. Aneisha's early career involved consulting and coordinating media events, including politically significant rallies, as well as roles in communications at HHSL Safety Systems Ltd. Aneisha holds a Bachelor of Arts in Communication Studies from the University of the West Indies.