Pete Richards

Pete Richards is a Product Leader who currently serves as the Director of Product at Zuto, where they focus on enhancing customer experiences and transforming the Car Finance sector. With a rich background in product strategy across various industries including Retail, Finance, and Automotive, Pete previously held positions such as Head of Omni-Channel Retail at MAG-O, and Head of Product at Ello Group. They have successfully led initiatives that resulted in significant revenue growth and improved product offerings, working with notable partners like Apple, Google, and Nike. Pete earned a BA (Hons) in Marketing from the University of Hertfordshire.