William Pauley

Senior Ui/ux Designer at Zwift

William Pauley is a seasoned Senior UI/UX Designer at Zwift since November 2016, where a passion for cycling intersects with a career in game development. Prior roles include Creative Director at PopVue, focusing on visual design for VR/AR, and UI Designer at Interactive Fitness Holdings, where significant improvements to UX were achieved. Experience encompasses Art Director positions at Zynga and Expresso Fitness, leading UI design and team mentorship, alongside various roles in game design and art direction at companies such as Page 44 Studios and Electronic Arts. William holds multiple degrees from California State University, Long Beach, and has a diverse background in fine and studio arts.

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