Annika Lake

Annika Lake is an accomplished professional in customer relationship management and loyalty, currently serving as Manager Customer Relationship Management at ZWILLING Gruppe since March 2022. Prior experience includes roles such as Manager and Junior Manager Customer Loyalty at Thalia Bücher GmbH, as well as working in various CRM and marketing capacities within the same company. Annika's early career involved internships in public relations and event marketing at organizations like ROSEN and BMW Group Canada. Annika holds a Master of Science in Business Administration with a focus on Marketing from the University of Münster, along with a Bachelor of Arts in International Business Administration from Wiesbaden Business School. Additional education includes an international study semester at the University of Lille.