Aylin Herweg

Aylin Herweg is an experienced Global Social Media Manager currently at ZWILLING J.A. Henckels AG since October 2019, specializing in social media strategy, advertising across platforms such as Facebook and Instagram, analytics, content planning, and community management. Previously, Aylin served as a Social Media Manager and Online Redakteur at Vorwerk Gruppe from November 2011 to September 2019, where responsibilities included managing content and employer branding on various social platforms, conducting performance measurement and trend research, and overseeing corporate communication. Aylin's career also includes roles as a Creative/PR Manager in the Twercs business sector, focusing on communication strategies, media relations, and leadership, alongside a foundational experience in corporate communications during a voluntary internship. Aylin holds a Bachelor of Arts in Cultural Studies from the University of Duisburg-Essen and completed an exchange semester at the Universidade de Vigo.