Rasel Ahmed Likhon is a seasoned merchandiser with extensive experience in the activewear and sportswear sectors. Currently employed at ZXY International since March 2022, Likhon has worked with prominent brands such as FILA and ELESSE. Previous roles include merchandising for Esquire Knit Composite Ltd. (2020-2022) with brands like ESPRIT and NEXT, and PDS Limited (2018-2020), focusing on brands including Freddy and Primark. Likhon's journey began as an assistant merchandiser at Epic Group in 2017 and involved a research assistant position at Textile Today, contributing articles on the textile industry. Education includes a Bachelor's Degree in Textile Engineering from Bangladesh University of Textiles and a PGD in Garments Industry from the Institute of Business Administration, University of Dhaka, alongside additional training in leadership and emotional intelligence from the Indian School of Business.
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