Ana Cruz is a seasoned marketing professional with extensive experience in user acquisition and product marketing. Currently serving as U.A. Lead and Head of Product Marketing at Zynga since April 2023, Ana leads marketing strategies for key titles and manages a team while handling multi-million dollar marketing budgets. Previously, at Socialpoint, Ana held the position of Head of Product Marketing, overseeing marketing teams for major titles and executing strategies with significant monthly budgets. Ana's career includes roles at YouAppi, ironSource, and Supersonic, demonstrating expertise in account management and strategic marketing across various industries. Ana holds a Bachelor's degree in Dietetics and Nutrition from Escola Superior de Tecnologia da Saúde de Lisboa.