Krysta West

Krysta West is an accomplished professional in social media management and digital strategy, currently serving as a Senior Social Media Manager on both the Go-To-Market Team for new games and the Live Marketing Team for existing games at Zynga since June 2020. Prior to this role, Krysta held the position of Social Media & Community Relations Manager at Foot Locker from June 2017 to May 2020, and worked as a Digital Strategist & Copywriter at RamSoft from August 2015 to June 2017. Previous experience includes roles as Brand Engagement Coordinator at Lavalife and Digital Marketing Coordinator at Masciangelo Design Inc. Additionally, Krysta began a career in communications through internships and freelance writing positions at various organizations, including MacMedia Magazine and Fresh Marketing. Krysta holds a Bachelor of Arts (Honours) in Professional Writing and Institutional Communications from York University.