Zynga
Milica Pavlovic is an accomplished marketing professional with expertise in influencer marketing and product strategy. Currently serving as the Head of Influencer Marketing for Zynga, Milica focuses on delivering comprehensive influencer strategies for global game launches. Previously, as Influencer Marketing Lead at Socialpoint, responsibility included developing marketing strategies and leading a team in performance-driven campaigns. Milica has a strong background in product marketing, having held senior roles at Huawei Consumer Business Group and L'Oréal, where significant contributions were made to integrated marketing campaigns and product launches. Milica holds a Bachelor's degree in Information Systems and Technology from the University of Belgrade.
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Zynga
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Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. Zynga pioneered social games with the belief that if it could make games simple, accessible and social the world would start playing.