Rajeev Kumar

Rajeev Kumar is a highly experienced marketing professional specializing in user acquisition and digital marketing, currently serving as Senior User Acquisition Manager at Zynga since May 2019. In this role, Rajeev leads user acquisition for racing games and manages initiatives across multiple gaming categories using various platforms, including Meta, Google, and TikTok, while developing data-driven strategies for user growth in global markets. Prior experience includes roles at Nutanix and Minjar Cloud Solutions, where Rajeev advanced digital marketing plans, supported brand marketing, and significantly increased organic traffic through search engine optimization. Rajeev holds an Executive Programme in Digital Marketing and Analytics from the Indian School of Business, as well as an MBA in Marketing from Universal Business School and a Bachelor's Degree in Computer Science from Malnad College of Engineering.