Executive Moves You Should Know About This Week (March 19, 2025)

The Trade Desk

With the recent partnership with Cineverse, the streaming and entertainment company, The Trade Desk will integrate its OpenPath technology to solve Cineverse’s ambiguous ad impression problem and streamline its advertising supply chain. The omnichannel platform benefits as its advertisers can access Cineverse’s digital content library and brands. As this partnership opens up a through-line between premium content and advertisers searching for the right audience fit, The Trade Desk strategically gets a new COO. Vivek Kundra has served as the CIO of the U.S. government, managing $80 billion in investments and later the EVP of Industries at Salesforce. Kundra is positioned to strengthen the operational rigor The Trade Desk needs to be sustainable, given his experience ushering the government’s transition to the cloud and driving the rapid adoption of cloud computing at Salesforce.

Intel

Initially rejected for the CEO role of the now struggling semiconductor giant Intel, Lip-Bu Tan is ready to do things his way as he takes on the massive challenge of manning the drowning chipmaker. Lip reportedly interviewed for the CEO role alongside Pat Gelsinger and was appointed a board member instead. He left the board in August 2024 due to butting heads with members in the company vision. Lip urged for a more aggressive AI strategy and a faster decision-making to implementation pipeline. Joining from Cadence Design Systems, Tan served as the CEO for 12 years and already has plans to revive Intel’s Foundry Business by securing clients to compete with the Taiwan Semiconductor Manufacturing Co. (TSMC) and to build a new AI processor by 2027. He will also buy back $25 million of Intel stocks within 30 days of his start date and steer the tech giant into the robotics and AI model space.

Federal Trade Commission

President Donald Trump fired Democratic Trade Commissioners Alvaro Bedoya and Rebecca Kelly. The legacy of the Federal Trade Commission is to protect consumers and uphold antitrust laws, which warrants a commissioner board that is neither too heavily left nor right. To ensure this, the trade commission has five members, and no more than three members of a single party can serve. This move draws concern from anti-monopoly groups as they perceive the beginning of corporate leniency and the removal of boundaries for big companies. Democratic senators are also calling foul play and raising blaring alarms about the pushing aside of democratic accountability.

Rad Power Bikes

The e-bike industry struggles to find the perfect business model that yields profit and is operationally efficient. Rad Power Bikes appoints its third CEO, Kathi Lentzsch, a few days after Phil Molyneux’s departure earlier this month. The Washington-based brand has shifted its model from a direct-to-consumer strategy to a retail approach, trying to get more riders with rad bikes. This change in go-to-market plans has resulted in massive layoffs in the past few years. With competitors Cake and Vanmoof filing for bankruptcy and the merging of Electric Bike Company and Integral Electrics, the e-bike business is in survival/hustle mode.

Audacy

Surfacing five months after filing for Chapter 11 bankruptcy, the radio broadcasting giant Audacy is now a private company. With Soros Fund Management having controlling ownership following the restructuring in September 2024, the C-suite now faces a massive shake-up. Four executives from the podcast and radio company exited, three received promotions, and the interim CEO, Kelli Turner, accepted the job permanently. Turner, a board member since Sept 2024, has a history of sitting on advertising and music technology boards. Some of these include DoubleVerify and Downtown Music Holdings. Turner will continue to lead Audacy in its next phase as it rebounds and reinvents itself.

Bloomfire

Ex-Google VP of Engineering and Product joins the Texas-based AI-powered management platform Bloomfire as the new CEO. Brittan, the founder of Crux Informatics, the cloud-based data integration platform, and previous CTO of Thomson Reuters, the global content and tech company, will pioneer what he calls "Enterprise Intelligence." This innovative approach aims to unlock the power of collective knowledge and AI to make smarter decisions. Serving as a board member at Bloomfire since October 2024, Brittan has a crucial understanding of the company’s strategy and how to challenge their Fortune 500 customer base, which includes leading CRM technology company, Salesforce.

Crown Castle

The largest communication infrastructure provider in the U.S., Crown Castle, sells its fiber assets to Zayo, the leading data transmission company with headquarters in the U.K., and its cell business to private equity firm EQT in an $8.5 billion deal. A portion of the sale will go towards buying back shares worth $3 billion and to pay back various debts. The cell company is sticking to its 40,000 towers. In conjunction with the divestiture, the company hired a new CFO. Sunit Patel joins from the Crown Castle board of directors and previously served as the CFO at Ibotta Inc., the cashback mobile tech company. He is well suited to navigate this divestiture and position the only publicly traded cell tower company in the U.S. to dominate its niche industry.

GoodRx

The prescription savings healthcare company GoodRx promotes Aaron Crittenden to President of Rx Marketplace. Crittenden joined the telemedicine platform in 2020 and served as the Head of Manufacturer and then CFO, driving revenue to over $100 million in just a few years. Scott Pope joins as the Chief Pharmacy Officer and Head of Clinical Engagement. Pope will focus on relations with pharmacists, physicians, nurses, etc., and maintain ongoing partnerships. Amid a class action lawsuit filed by a Denver pharmacy for illegal price-fixing, GoodRx’s leadership has some negative press coming as the antitrust suit targets its Generics Program.

TD Bank

The anti-money laundering executive clean-up continues as TD Bank promotes Allison Robinson as Head of Retail Distribution and Andrew Stuart as Head of U.S. Consumer Products in the Auto Finance and Wealth division. Robinson joined TD Bank from Truist towards the end of 2024. She will oversee TD Bank’s 1,100 retail locations. Stuart will continue to manage the bank's $130 billion consumer deposits and strengthen the financial giant's adoption of new technologies in the credit card and unsecured lending space.

Ramaco

Publicly traded metallurgical coal company Ramaco hires E. Forrest Jones as the new General Counsel. With a recent $6.1 million matching grant authorized by the Wyoming Governor, Jones’ legal experience is paramount as the company navigates mine projects. Jones has been a board member since 2021 and will transition to his new role effective May 1.

---

Want more org charts? Sign up to The Org here!