The Top 10 Startup Teams in Denmark 2019

Meet the people behind the Top 10 startup teams in Denmark including a special shout out to a Rockstar employee from the company’s leadership!

9 minute read

One of the most important aspects of a successful startup is the ability to attract and retain talent. In fact, 23% of startups cite “not the right team” as the reason for startup failure. The theories on how to build a great team are many but the following companies have succeeded in creating a high performing culture that attracts the best talent. Meet the people behind the Top 10 startup teams in Denmark including a special “shout out” to a Rockstar employee from the company’s leadership!


Pleo is a company payment card solution that automates expense reporting and simplifies company spending. Pleo was founded by Jeppe Rindom and Niccolo Perra in 2015 and now has over 50 employees based in Copenhagen.

Shout out:


Our shout out goes to Marie Moesgaard and her amazing team. Marie was the first hire in our customer success team, which was at a stage, where our product was still in beta. Fast forward 24 months, Marie is now leading a team of 7 customer success professionals. The team has been instrumental in securing our 'customer first' reputation and has achieved tons of 'customer love' from the unparalleled support and assistance they're offering our clients. As any other startup, f... ups do happen. This team jumps on the bike (or the next plane) to bring new cards to clients with an excuse and a box of chocolates. Its real!

Meet the team behind Pleo here.

Too Good To Go

Too Good To Go is the world's number 1 app for fighting food waste by helping food stores sell their surplus food instead of throwing it away. The app was launched in January 2016 and during its first year TGTG proved to be one of the most promising startups gaining massive media coverage and quickly surpassing more than 3,000 partners, 1 million downloads, and 500,000 meals saved. These numbers continue to grow daily, and in 2017 alone the Too Good To Go users saved over 2 million meals.

Shout out:


As the technical co-founder, Brian Christensen was a one-man army during the early days of Too Good To Go. From Brian’s first day, the main tech challenge was just to keep up with the business growth and Brian managed to hold everything together until help arrived in the form of a full actual engineering team. Very impressive!

Meet the team behind Too Good To Go here.

Simple Feast

Simple Feast is a cookbook app and weekly meal-kit startup focused on plant-based food. Simple Feast was founded by Jakob Jønck (previously CEO of MyFitnessPal and co-Founder of Endomondo) and Thomas Stilling Ambus in 2015 and recently raised $12 million from Balderton Capital and 14W.

Shout out:

Simple Feast

Anders Vald and Rasmus Kliim - our two leading chefs for their outstanding leadership in taking plant-based food and sustainable packaging to the next level while delivering an unparalleled user experience and commitment to quality and taste.

Meet the team behind Simple Feast here.


Dixa is “customer friendship software” and we believe that the future of customer service is a strong bond between companies and their customers – much like the connection between friends. Our software enables personal and insightful conversations to take place, promoting mutual respect and appreciation between customers and agents. We help teams consistently perform at their best on all channels, ensuring that customers can always get the help they need when they need it and on the channel they prefer.

Shout out:


From the very early days of Dixa, Tue Søttrup has been a key player for the journey and the customer acquisitions. He has taken on many responsibilities and crucial tasks from customer centric product development and advisory to solution architecture, onboarding and customer success. There is no stopping Tue aka The Tueminator - come with me and Dixa if you want to live 😄🚀💪🏻

Meet the team behind Dixa here.


Planday is a technology company that was born in a Danish bar. We’ve come a long way since our cofounders first dreamed up a tool that would make scheduling and communicating more straightforward. With over 12 years of experience in the industry, we’re well-placed to provide businesses with a solution that meets their unique needs.

Shout out:


Planday Sales Operator Michel Hansen has been the driving force of Planday's sales data over the past two years and raised us many levels. Through Michel's work we have today a very high level of data quality so all decisions about optimizing sales processes, lead channels, forecasting and KPIs is backed with data. In this regard, Michel has designed and introduced our current lead scoring model, predictable revenue forecast model as well as introduced activation of "old" leads. All in all, this has led to better marketing spend and increased sales productivity.

Meet the team behind Planday here.


Peergrade was born with the idea of letting students partake in the evaluation process as a way to provide them with more feedback and a possibility for extended learning. Other teachers immediately realised the potential of the idea and joined in. Peegrade was founded in 2015 and participated in Y Combinator in 2017.

Shout out:


Simon Lind (CPO / Head of Design) has singlehandedly designing and redesigning all the user interfaces in Peergrade. He creates wireframes, mockups, and even codes HTML and CSS for most of Peergrade – a product that is as complex as Pleo, Vivino, and Trustpilot. With very talented people it isn’t always necessary to have teams!

Meet the team behind Peergrade here.


Labster is a company dedicated to developing fully interactive advanced lab simulations based on mathematical algorithms that support open-ended investigations. We combine these with gamification elements such as an immersive 3D universe, storytelling and a scoring system which stimulates students’ natural curiosity and highlights the connection between science and the real world. The labs are being used by California State University, Harvard, Gwinnett Technical College, MIT, Exeter University, University of New Haven, Stanford, University of New England, Trinity College, University of Hong Kong and Berkeley among others internationally.

Shout out:


Maaroof Fakhri has led several large education partnerships at Labster globally. Most recently our high-impact Virtual Reality efforts with Google, to bring our cutting-edge learning technology to millions of students by building the world's first fully online college degree at the fraction of the costs of what students normally had to pay for a full degree.

Meet the team behind Labster here.


Undo is 21st century insurance: Honest, affordable, and built for humans rather than lawyers. The startup has a similar value proposition to US-based Lemonade but is primarily targeting the Nordic market starting with Denmark. Undo recently teamed up with Danish insurance giant, Tryg, raising DKK 25 million in order to “challenge and cannibalize” themselves.

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Undo MVP and CTO, Nikolaj Lund, builds Undo’s bleeding edge Scala tech stack with uncompromising quality at breakneck speed.

Meet the team behind Undo here.


Templafy brings custom company templates, brand assets and best practice content together directly inside any office application, streamlining how users create on-brand and compliant documents, presentations and emails. With Templafy, global businesses safeguard their brand integrity and increase productivity through a centrally governed, secure and easy to use platform.

Shout out:


Henrik Jacobsen joins us from Google where he managed and scaled the outsourced sales organization for the Nordics. Henrik will be focused on driving revenue growth and building a worldclass sales team. Henrik will contribute with extensive sales management experience from hypercompetitive industries, and the team is happy to welcome him as part of Templafy's continued growth!

Meet the team behind Templafy here.


Peakon is the world's leading platform for measuring and improving Employee Engagement. Peakon was founded in 2015 by four friends and entrepreneurs with a vision to change the way we work, and to build the company they’d want to work for.

Shout out:


Davi Ferreira (Front-end Developer at Peakon) has a keen eye for detail, always delivers work of the highest quality and is incredibly productive. At the same time, he is always helpful towards colleagues and customers and overall a pleasure to work with.

Meet the team behind Peakon here.


Tonsser is Europe’s largest football performance app, allowing youth players to create a profile, track their performance and connect with other players, clubs and scouts. Our mission is to create a transparent and connected football industry where talent is identified by data, and players gain access to the opportunities reflective of their potential.

Shout out:


Antoine Maugest is a super talented Growth Manager. He juggles numbers and metrics with speed and accuracy like no one else. He sees growth potential in everything and can figure out ways of testing even the most obscure things in unconventional ways in order for it to reach its full potential, but always with an eye on being efficient and pragmatic about it.

Meet the team behind Tonsser here.


Yes, we realize that there are 11 companies on the list - so sue us 😊 Make sure to join your own company here. The Org is on a mission to make organizations more transparent. We believe that transparent organizations will lead to a more collaborative, and thus innovative, business community.

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