Nadhirah Asaraf

Nadhirah Asaraf is a seasoned marketing professional currently serving as a Marketing Program Manager at 2X since February 2019, where responsibilities include overseeing cross-functional teams, leading demand generation campaigns, and managing client request intake. Nadhirah has successfully facilitated software transitions to enhance operational efficiency. Prior roles at 2X include Marketing Specialist II, where lead generation and performance reporting were primary focuses, and earlier positions involved hands-on experience with HTML, content management systems, and campaign execution. Nadhirah's experience extends beyond marketing, with previous roles in strategy, sustainability, and human resources, backed by a Master’s Degree in International Human Resource Management from Queen Mary University of London and a Bachelor's Degree in Management and Business from the University of Hull.