Marketing

2X Marketing

Siew Mee Yong is the current Managing Director and Chief People Officer at [2X Marketing](/org/00). Siew has over 17 years of experience in marketing and research, with a focus on user experience and global marketing strategy.

Siew started their career as a Research Officer at [Multimedia University](/org/multimedia-university), before moving to BT in 2005 as a Senior Researcher. In this role, they were responsible for the overall strategy, brand and global operations for the company. Siew then left BT in 2010 to join Quintiq as Vice President Global Marketing.

During their time at Quintiq, they were responsible for overall strategy, brand and global operations. Siew also oversaw the major renovation works of BT Multimedia’s new office measuring 9917sq ft in KL Sentral. In April 2017, they left Quintiq to join [2X Marketing](/org/00) as Managing Director and Chief People Officer.

Siew Mee Yong's educational career includes a Bachelor of Science (Hons) in Electrical Engineering from [Universiti Teknologi Malaysia](/org/universiti-teknologi-malaysia), a Master of Science in Telecommunications Engineering from UCL, and executive education from the University of Southern California - Marshall School of Business and the University of California, Los Angeles. Siew is also certified in User Experience Analysis and Design (CXA) and User Centred Analysis and Design (CUA) from [Human Factors International](/org/human-factors-international), and Project Management Professional (PMP) from the [Project Management Institute](/org/project-management-institute).

Their manager is Domenic Colasante, CEO. Siew Mee Yong works with Alex Teoh - Vice President, Services, Sandy Tam - Client Success Director, and Brandon Sullivan - Chief Financial Officer.

Siew Mee Yong

Domenic Colasante is the current CEO at [2X Marketing](/org/00) and was formerly the Chief Marketing Officer at WGroup from October 2012 to July 2019. Domenic has also held the position of Marketing Manager, Strategic Accounts (ABM) at [Unify](/org/unify) from May 2011 to October 2012. 

Domenic Colasante has extensive experience in marketing and sales, which has led to their success in various roles. Domenic is most proud of the contribution that marketing made on revenue growth at WGroup - in FY 2018, 56% of WGroup sales bookings were attributed to marketing. 

At [2X Marketing](/org/00), Domenic Colasante is responsible for leading the company's marketing efforts and continuing to grow the business. Under their leadership, [2X Marketing](/org/00) has seen significant growth and success.

Domenic Colasante has a BS in Management and Marketing from Widener University and an MBA in Strategic Management and International Business from [Villanova University](/org/villanova-university).

Greg Pumilia - Chief Customer Officer, Sean Wong - Vice President, Operations & Infrastructure, and Jennifer Wang - Principal, Content Strategy & Operations report to Domenic Colasante.

Domenic Colasante

Ivan Ong

Tek Yi Feng

Jennifer Wang has over 10 years of experience in content strategy and operations. Jennifer is currently the Principal of Content Strategy & Operations at [2X Marketing](/org/00). Jennifer has also worked as a Senior Content Strategist & Editor at UMAI Restaurant Software, a Content Strategist at NextGen Crowdfunding, and a Business Staff Writer at the Los Angeles Register and Orange County Register. In their free time, Jennifer enjoys writing for their blog, jennifertwang.com.

Jennifer Wang has a Bachelor’s Degree in English and Economics from [Duke University](/org/duke-university). Jennifer also has a certification from [Demandbase](/org/demandbase) in ABM Certification: Foundations.

Jennifer Wang works with Melissa Pappas - VP, Business Development, Albert Yong - Principal, Creative Design, and Zi-Yan Tung - Principal, Marketing Technology. Jennifer Wang reports to Domenic Colasante, CEO.

Jennifer Wang

Sandy Tam is the Client Success Director at [2X Marketing](/org/00). Prior to that, they were the Marketing Communications Manager at [Randstad](/org/randstad) Malaysia from March 2014 to January 2019.

Randstad is a global leader in the HR services industry, with Asia-Pacific operations in Malaysia, Singapore, Hong Kong, China, Australia and New Zealand. The company has been supporting people and organisations in realising their true potential, helping find the best permanent and contracting talent in accounting & finance, banking & financial services, construction, engineering, human resources, manufacturing, property, technology and sales & marketing.

As Marketing Communications Manager, Sandy was responsible for driving successful projects across advertising and sourcing, email and digital marketing, internal and external communications as well as managing budget, event planning and execution, strategy and reporting.

Sandy is a marketing and communications specialist with over 5 years of experience in communications and marketing. A 360° marketer, they work closely with the various stakeholders in the companies, locally and regionally.

Their manager is Domenic Colasante, CEO. Sandy Tam works with Greg Pumilia - Chief Customer Officer, Vilon Ho - VP, Client Success & Delivery, and Siew Mee Yong - Managing Director, Chief People Officer.

Sandy Tam

Michael Kesuma is the Client Success Director at [2X Marketing](/org/00). Michael was previously the Assistant Operations Manager at [TDCX](/org/tdcx), overseeing the highly performing Google Ads Sales Team consisting of 15+ people. Michael has successfully brought aggressive growth since the launching to [TDCX](/org/tdcx) and Google.

As the Regional Sales Executive & Customer Success Manager at TrustedCompany.com, Michael was responsible for presenting sales performance, doing forecast, reporting, analysis and action points on a weekly basis. Michael is an expert in Google Ads, the digital marketing landscape in Southeast Asia, Salesforce, Pipeline Management, and Sales Strategy.

Prior to joining TrustedCompany.com, Michael served as the Regional Manager at PT. Anugerah Jaya Persada and PT. Multi Berkat Abadi. In these roles, they were responsible for developing and executing top-level strategies to drive sales performance and grow Google Advertising clients among medium businesses in Indonesia, Malaysia, Singapore, Vietnam, Philippines, Australia, New Zealand, and SAF Markets.

Some of their coworkers include Melissa Pappas - VP, Business Development, Siew Mee Yong - Managing Director, Chief People Officer, and Alex Teoh - Vice President, Services. Michael Kesuma reports to Domenic Colasante, CEO.

Michael Kesuma

Greg Pumilia is currently the Chief Customer Officer at [2X Marketing](/org/00). Greg has held this position since January of 1998. Prior to that, they were the Vice President, Digital Demand Generation at SAP from January 1989 to December 1996. Before that, they were a Sr Financial Analyst at [AUS Consultants](/org/aus-consultants) from January 1989 to December 1996. In this role, Greg developed financial analysis in support of rate of return proceedings for utilities and provided stock valuations for privately help companies.

Greg Pumilia has an MBA in marketing from [Drexel University](/org/drexel-university)'s LeBow College of Business, as well as a degree from [Bloomsburg University of Pennsylvania](/org/bloomsburg-university-of-pennsylvania).

They work with Albert Yong - Principal, Creative Design, Michael Kesuma - Client Success Director, and Brandon Sullivan - Chief Financial Officer. Their manager is Domenic Colasante, CEO.

Greg Pumilia

Brandon Sullivan is the Chief Financial Officer at [2X Marketing](/org/00). Brandon has over fifteen years of experience in financial planning and analysis and has held previous positions as Senior Vice President, Financial Planning and Analysis at [Univest](/org/univest) and Director of Financial Planning Analysis at On Campus Marketing.

Brandon is a results-oriented leader with a proven track record of developing and implementing innovative solutions to complex problems. Brandon is skilled in data analysis, forecasting, budgeting, and financial modeling and has a deep understanding of the marketing industry.

Under Brandon’s leadership, [2X Marketing](/org/00) has seen significant growth and profitability. Brandon has played a key role in developing and executing the company’s strategy and has been instrumental in driving operational efficiencies and improving financial performance.

Brandon Sullivan has an MBA from [Villanova University](/org/villanova-university) in Strategic Management and Marketing and a Bachelor of Science (BS) from [Seton Hall University](/org/seton-hall-university) in Finance.

Some of their coworkers include Albert Yong - Principal, Creative Design, Jennifer Wang - Principal, Content Strategy & Operations, and Melissa Pappas - VP, Business Development. Their manager is Domenic Colasante, CEO.

Brandon Sullivan

Vilon Ho is the VP of Client Success & Delivery at [2X Marketing](/org/00). Vilon has also served as the Commercial Director at [Zanroo](/org/zanroo) from June 2016 to April 2021, and Head of Digital Marketing at TGV Cinemas from November 2014 to May 2016. Vilon started their career as a Digital Manager at Colgate-Palmolive in January 2013 and was responsible for collating existing digital assets into a single, integrated digital model to improve overall digital marketing performance for Malaysia & Singapore. Vilon was also assigned to in charge Mouthwash Category (Colgate Plax) as part of their role expansion to drive Mouthwash business.

Vilon Ho's educational career includes earning a Bachelor of Business Administration (BBA) in marketing with multimedia from [Multimedia University](/org/multimedia-university).

They work with Michael Kesuma - Client Success Director, L.C. Yoong - Client Success Director, and Albert Yong - Principal, Creative Design. Vilon Ho reports to Domenic Colasante, CEO.

Vilon Ho

Albert Yong is the current Principal of Creative Design at [2X Marketing](/org/00). Prior to this, they were the Assistant Vice President, Manager of Omni Customer Experience at Etiqa Insurance and Takaful from December 2016 to December 2018. In this role, they were responsible for aligning goals and incentives across all different functions including branch operations, logistics, customer service, marketing and e-channel teams. Albert also measured business impact through sales, customer satisfaction and other KPI's. From August 2016 to November 2016, they were a Digital Project Manager at Wunderman.



Albert Yong works with Michael Kesuma - Client Success Director, Siew Mee Yong - Managing Director, Chief People Officer, and Sandy Tam - Client Success Director. Their manager is Domenic Colasante, CEO.

Albert Yong

Ashley Khoo is the Client Success Director at [2X Marketing](/org/00). Ashley previously worked as the Team Lead for MarCom at Dattel from June 2018 to February 2019. There, they were responsible for all marketing communications, events, online and offline marketing activities, digital marketing, and organizing company events. Ashley also performed market analysis to compare relative key strengths and weaknesses to identify opportunities.

Prior to their time at Dattel, Ashley was the Research & Content Manager at [Zanroo](/org/zanroo) from November 2016 to March 2018. In this role, they were responsible for managing the research and content team, developing and executing content strategies, writing and editing content, and managing the organization's social media accounts.

Before joining [Zanroo](/org/zanroo), Ashley was the Assistant Manager - Online Content Marketing at TGV Cinemas from March 2015 to October 2016. In this role, they were responsible for developing and executing online content marketing strategies, writing and editing content, managing the organization's social media accounts, and creating digital marketing campaigns.

Ashley Khoo has a B.A. in Communications from the [University of South Australia](/org/university-of-south-australia), and a degree in Communication in Media Management from Taylor's University College. Ashley also has various certifications in areas such as ABM, B2B Social Media Marketing, B2B Marketing, Content Marketing, Lead Generation, and more. In addition, they are certified by Facebook in Ads and Pages, and is YouTube Certified.

Ashley Khoo reports to Domenic Colasante, CEO. Some of their coworkers include L.C. Yoong - Client Success Director, Vilon Ho - VP, Client Success & Delivery, and Michael Kesuma - Client Success Director.

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