Xiaoyu Tang

Xiaoyu (Xoe) Tang currently serves as a Growth Marketing Coordinator at 1-800-FLOWERS.COM, INC., where key achievements include developing an automated reporting process that reduced reporting time by 60% and launching optimized digital campaigns across multiple platforms. Previous experience includes roles such as Marketing Research Teaching Assistant at Northwestern University Medill School, where responsibilities involved class management and student support, and Director of Event Planning for the Northwestern Medill Cause Marketing Initiative. Xiaoyu also worked as a Graduate Team Marketing Consultant for Under Armour, conducting market analysis and consumer insights, and held positions as a Marketing Analyst & Website UX Designer at the University Center of Lake County and a Brand Development Intern at Unilever, focusing on market research and branding strategies. Academic qualifications include a Master of Science in Integrated Marketing Communication from Northwestern University and a degree in Translation and Interpretation from Shanghai International Studies University, complemented by various international education experiences and programs.