Brand Marketing Director

Brand Marketing Director 

Company Overview: At 12th Tribe, we embody the spirit of adventurous fashion, blending bohemian vibes with modern edge. Our brand resonates with free spirits and trendsetters alike, offering unique pieces that tell stories of exploration and self-expression. As we continue to innovate and expand in the fashion industry, we are seeking a visionary Brand Director to join our tribe. This individual will lead our brand's narrative, drive strategic initiatives, and propel growth through creative and impactful marketing strategies.

Position Overview: As the Brand Director at 12th Tribe, you will spearhead the development and execution of our brand strategy. Your focus will encompass influencer/ambassador and affiliate programs, PR and communications, events, photoshoots, creative direction, graphic design, and brand asset management. With a deep understanding of our brand ethos and the fashion industry, you will leverage your expertise to elevate our presence and drive engagement.

Applications required to submit portfolio for consideration

Key Responsibilities:

• Develop and Execute Brand Strategy:
  • Lead the development and execution of comprehensive brand strategies that resonate with our adventurous and fashion-forward audience.
  • Collaborate with our PR agency to craft compelling narratives and ensure consistent messaging that aligns with our brand values.
• Influencer/Ambassador and Affiliate Programs:
  • Develop and manage influencer/ambassador programs, establishing strategic partnerships that amplify our brand presence.
  • Strategize and implement affiliate marketing programs to drive traffic and enhance brand visibility.
• Budget Negotiation and Management:
  • Negotiate and manage budgets for influencer collaborations, photoshoots, events, PR campaigns, and creative projects, ensuring optimal allocation of resources.
• PR and Communication:
  • Oversee public relations efforts, including media relations, press releases, and crisis management, to maintain positive brand perception.
  • Ensure all communication channels reflect our brand's unique voice and resonate with our target market.
• Events, Photoshoots, and Creative Direction:
  • Lead the planning and execution of events, photoshoots, and video productions that authentically showcase our brand story.
  • Provide art direction and ensure all creative efforts align with our brand's aesthetic and messaging.
• Graphic Design and Brand Assets:
  • Oversee graphic design projects, ensuring all visual materials adhere to our brand guidelines and enhance brand identity.
  • Manage brand assets, including logos, typography, and color schemes, to maintain consistency across all platforms.
• Social Media Strategy and Growth:
  • Develop and lead social media strategy across platforms, creating compelling content that drives engagement and fosters community.
  • Identify opportunities to expand our presence on emerging platforms, leveraging your creative copywriting skills and fashion industry knowledge.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Fashion Merchandising, or related field (Master’s preferred).
• Minimum of 7 years of experience in brand management, with a strong background in fashion or lifestyle brands.
• Proven track record of successfully scaling influencer programs and driving growth through innovative marketing strategies.
• Exceptional negotiation skills and experience managing budgets for diverse marketing initiatives.
• Creative thinker with a keen eye for design and ability to align creative direction with brand aesthetics.
• Proficiency in Adobe Creative Suite, social media management tools, and analytics platforms.
• Strong leadership skills with the ability to collaborate cross-functionally and manage multiple projects effectively.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive health benefits package.
• Opportunities for professional development and growth within a dynamic and rapidly growing fashion brand.

If you are a strategic and creative leader with a passion for fashion and a proven track record in building brands through innovative marketing strategies, we invite you to apply for this exciting opportunity as our Brand Director at 12th Tribe. Join us in shaping the future of fashion and making a lasting impact in the industry.