Ethan Rosch

Managing Director at The 14th Factory

As Production Director, Project Manager and latterly Managing Director, Ethan is one of the most sought-after team leaders and producers of complex, large-scale projects. Ethan works hard to get the best out of all those lucky enough to work with him. Continually driving to streamline communication, budgets and documentation, he inspires confidence with clients, staff and suppliers/collaborators alike.

From highly-finessed, prestige projects such the IWC Schaffhausen / AMG Mercedes, to big bold activations for global brands or live performances in iconic locations, Ethan is at home with any subject matter, client personality and project scope - handling anything from props to celebrities or world-leaders with the same adroitness.

With a reputation for delivering extraordinary, large-scale events in new and difficult environments on time and under budget, throughout his career Ethan has delivered many groundbreaking new formats, including the first Xbox Sale (Times Square, NY, 2001) a major public event with Bill Gates 1 month after 9/11; the first-ever Vertical Fashion Show (Chicago, 2003), which involved models suspended from the 11th floor of the Marshall Fields store; the first major event in the newly completed WTC (NYT Dealbook Conference, 2015) and the inaugural public event at New York’s Oculus Transportation Hub (LG Knock for Beats 2017).

With a supernatural talent for pulling off ambitious events with impossible timelines, Ethan has orchestrated 34 fashion shows in 7 days for New York Fashion Week, set up Business Week’s 75th Anniversary at the Metropolitan Museum in only two hours - on Election Night - and built Es Devlin’s technically advanced, award-winning marvel Storyscape for Instagram in just 24 hours. Events delivered in technical & logistically difficult locations range from fashion shows in Grand Central Station to a high-level summit on US-China relations between Madeline Albright & Henry Kissinger, on the 89th floor of ONE WTC while still under construction.

This past year has seen Ethan take a deep dive into the world of Immersive and DIgital Arts. In this fast changing arena, Ethan champions the transformative power of art to create life-enhancing immersive experiences that are as spectacular as they are thought-provoking.


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