15 Times Better
Russell James is an experienced executive with a diverse background in community engagement and strategic leadership across various organizations. Currently serving as Chief Strategy Officer and Chief Operating Officer at 15 Times Better since May 2021, Russell's previous roles include Head of Indigenous Affairs and National Indigenous Affairs Manager at Coles from August 2013 to May 2021, and General Manager Community at Melbourne Storm in early 2013. Additional experience includes acting as CEO and Chief Operating Officer at Netball Victoria, Community Manager at Essendon Football Club, and Project Officer at the International Cricket Council, among others. Russell holds a Master of Business Administration from Deakin University and a Bachelor of Social Science in Recreation from RMIT University.
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15 Times Better
First Nations Impact. Accelerated 15 Times Better is a First Nations-owned and led business that works differently with organisations to accelerate their First Nations impact. The current approach to ‘Indigenous affairs’ in Australia is not delivering First Nations impact, despite good intentions and the billions of dollars being invested. If it was, First Nations gaps would have already closed, and First Nations peoples would be experiencing equality across all aspects of their lives. At 15 Times Better, we know it does not need to be this way. We’ve developed a new practical model for solving First Nations challenges; a model that is built on insights from our collective 50+ years of corporate Australia and First Nations engagement. A model that is already working with measurable success. We partner with our Clients to embed new knowledge and expertise (in areas such as employment, supplier diversity and community engagement) allowing them to do what they do best – provide leadership that in turn creates enduring and tangible First Nations impact at pace whilst delivering clear business benefits.