Rick Fielding

Rick Fielding is an experienced professional specializing in demand planning and business analytics, currently serving as Head of Demand Planning & Business Analytics at 151 PRODUCTS LIMITED since August 2020. Rick has a strong background in managing demand forecasts and business intelligence across various sales channels. Prior to this role, Rick was involved in B2B supply chain operations at ao.com from July 2015 to May 2021, where responsibilities included creating demand forecasts, managing supply chain processes, and leading cross-functional teams. Rick's career also includes earlier positions at ao.com focusing on demand planning and resource management, as well as a role at Serco as a Customer Insight Analyst/Manager. Rick holds a Bachelor of Arts in Graphic Design from The University of Bolton and is a member of The Chartered Institute of Procurement & Supply.