Crystal A. Crocker

Crystal A. Crocker, CDMP, PCM® has a diverse work experience spanning various roles in marketing and management. Crystal A.'smost recent position is as the Head of Marketing for all business units of 160 Driving Academy, the largest commercial driving school in the nation. Crystal A. is responsible for marketing strategies and is a member of the Executive Leadership Team. Prior to this, Crystal founded and owned Areté Experiential in 2016. Crystal A. has also worked as the Marketing Director at Scranton Gillette Communications, Inc., where they developed marketing strategies for multiple brands and managed content marketing. Crystal has held the position of Marketing Director at Ferrari of Seattle and Director of Marketing and Strategic Initiatives at Island Gardens Deep Harbour/Flagstone Property Group. Crystal A. served dual roles as Marketing and Special Events Manager and Ferrari Marketing, Events, and Motorsports Manager at THE COLLECTION. Crystal's earlier work experience includes roles such as Account Coordinator at kabookaboo, Event Manager at Texas de Brazil, and Business Development Manager at Shula's America's Steak House. Crystal A. started their career as a Marketing Intern at Ashley Furniture Homestores and received an award for being the Third Top Performer for Combined Service Categories in Sales Institute.

Crystal A. Crocker, CDMP, PCM®, obtained a B.A degree in Liberal Arts and Sciences with a concentration in Marketing from Florida International University in 2008. Prior to that, from 2004 to 2006, they studied Hospitality and Recreation Marketing Operations at Michigan State University. In addition to their formal education, Crystal holds various certifications in digital marketing, including becoming a Certified Digital Marketing Professional through the Digital Marketing Institute in 2021 and obtaining the Professional Certified Marketer (PCM) designation from the American Marketing Association in 2021. Crystal A. also has multiple certifications in various aspects of marketing and advertising obtained through LinkedIn.