Sony Abdelmohsen

Sony AbdelMohsen is a seasoned professional in the marketing and brand management sector with extensive experience in various leadership roles. Currently serving as Partner and General Manager for Innovation Crew MENA since March 2017, Sony AbdelMohsen has collaborated with notable corporations such as PepsiCo, Reckitt Benckiser, Unilever Arabia, and Danone. As a co-founder of both 199X and Awkward Ads, Sony AbdelMohsen has played a significant role in shaping innovative advertising strategies. Previous experience includes a tenure at PepsiCo as CSD Brand Manager, managing high-profile campaigns, along with earlier roles in graphic design and operations management. Sony AbdelMohsen holds a Bachelor of Architecture degree from Misr International University, further bolstering a diverse skill set in both marketing and design.