Alexandra McMackin

Alexandra McMackin has a diverse range of work experience in project management and design roles. Alexandra currently works as a Technical Project Manager at 1Digital® Agency, where they collaborate with a large team to provide strategic support to clients such as Disney and Kate Spade. With a focus on eCommerce, they have contributed to the company's success by cross-selling SEO and PPC campaigns to increase sales. Alexandra also excels in maintaining client relations, providing routine audits and ongoing recommendations to retain 90% of clients.

Prior to their current role, Alexandra worked as a Project Manager at Media Well Done, Inc., leading a team in a digital and print agency. Alexandra utilized data-driven solutions and split-tested marketing ideas to drive a 30% increase in B2C sales for banking clients. Alexandra's expertise in trend analysis, consumer insight, and social media reach contributed to higher click-through rates and conversions.

Before that, Alexandra was a Project Manager at LeadsMarket.com, where they focused on optimizing website design and usability. Alexandra'sefforts increased conversions by 15% through wireframing, user testing, and developing user-friendly forms for lead generation.

Alexandra's project management career began at Omnia Media, Inc., where they managed a team to build software tools for YouTube influencers. Alexandra implemented innovative strategies such as a direct marketing tool and an Audio Library product, driving significant increases in user engagement and product suite traffic.

Alexandra also has experience as a UI/UX Designer at Viscom Center.

From 2011 to 2015, Alexandra McMackin attended California State University, Northridge, where they pursued a Bachelor of Arts (B.A.) degree in Graphic Design.