Daniella Cos Tovar

Daniella Cos Tovar is an accomplished marketing professional with extensive experience in both B2C and B2B sectors. Currently serving as the Director of Self-Serve at 1Password since June 2023, Daniella has previously held significant roles at Twitter as Senior Manager of B2B Marketing & Strategy North America and at SC Johnson in various marketing and brand management positions. Expertise includes go-to-market strategies, demand generation, product strategy, and team leadership. Daniella's background also encompasses account management and project coordination at agencies, working with notable brands such as Budweiser, Nike, and Hilton. Daniella holds a Bachelor of Business Administration in Marketing from Gies College of Business at the University of Illinois Urbana-Champaign and a Marketing Management Certification from Kellogg Executive Education.