Rory McCall

Rory McCall is a multifaceted fitness professional and entrepreneur, currently serving as the Founder of LO-KI London since October 2022, where creative skills are utilized in brand development and marketing. Rory holds training positions at 1Rebel UK as a Reshape Trainer and at KXU as a group class coach, specializing in strength, conditioning, and team-based classes. Since 2019, Rory has also coached at F45 Tottenham Court Road and previously at The Foundry. As a signed model with W Model Management, Rory collaborates with notable brands, enhancing a commitment to a healthy lifestyle. Additionally, Rory’s background includes experience in business development at ConnectWise and a gap year with work and travel at Whistler Blackcomb. Educational credentials include a BSc in Physical Geography from the University of Leeds.