Greg Lechner

Greg Lechner has a diverse work experience spanning over several decades. Greg has held various roles in companies such as 20/20NOW, where they served as the Director of Strategic Accounts. Prior to that, they worked as the President of an Optical Industry Consulting firm and as the COO/Advisor at Frameri.

Greg's most notable experience includes their time at Essilor/Coastal.com, where they were the Vice President of Strategy and Business Development. Greg played a crucial role in building the leading global optical E-commerce retailer, Coastal.com, and successfully selling the business to Essilor. Greg also started a new function to identify and develop new business opportunities, led customer retention efforts, and launched partner programs that significantly increased market share and lowered customer acquisition costs.

Before joining Essilor/Coastal.com, Greg was the Vice President of Strategic Partnerships at Luxottica, where they led the start-up of a new function to develop partnerships involving E-commerce and Digital Marketing. During their tenure, they designed and launched various successful online programs, such as an online B2B contact lens program and an online partnership with VisionDirect.com.

Greg also worked at Luxottica as the Vice President of E-commerce and Customer Experience, where they led the successful start-up of the company's E-commerce function. Greg was responsible for directing a $100M marketing budget and overseeing the repositioning of the brand to target a more profitable segment. Additionally, they served as the Vice President of Marketing at Luxottica, where they led the marketing of the #1 optical retail chain. Under their leadership, the company experienced positive store traffic and achieved the highest unit-to-unit sales increases in seven years.

Earlier in their career, Greg held various positions at Sunglass Hut, LensCrafters, Casual Corner Group, and US Shoe. Notably, they spearheaded the development and implementation of customer acquisition and loyalty strategies, leading to increased sales, customer retention, and overall company growth. In addition, they played an instrumental role in starting up and leading marketing departments, developing brand strategies, and launching successful advertising and PR campaigns.

Overall, Greg's work experience reflects their expertise in strategic planning, business development, marketing, and customer retention across the optical industry.

Greg Lechner has an education history that includes an MBA in Marketing and Business Development from Miami University in Oxford, OH. Greg also holds a Bachelor of Science degree in Accounting and Finance from the same university.