23XI Racing
Shannon Hooper is currently the Vice President Strategic Partnerships at 23XI Racing. Prior to this role, Shannon held positions such as Director of Partnership Success and Strategy at Tepper Sports & Entertainment, Vice President Partnership Sales at 4FRONT, and Director of Partnership Development at Hendrick Motorsports. Shannon's career journey includes experience in customer marketing planning at Kellogg Company and media planning at Starcom MediaVest Group. Shannon holds a Bachelor of Arts in Communication Studies with a focus on Communications and History from the University of North Carolina at Chapel Hill.
23XI Racing
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23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. Rising NASCAR stars Bubba Wallace and Tyler Reddick are the team’s drivers. 23XI Racing’s No. 23 Toyota Camry made its NASCAR Cup Series debut at the Daytona 500 on February 14, 2021, at Daytona International Speedway. The team then expanded to add a second full-time entry with the No. 45 Toyota Camry and occasional third car entry with the No. 67 Toyota Camry.