Beth Smits

Beth Smits is the SVP, Operations & Services at 24 Hour Fitness. Beth has over 15 years of experience in customer service and operations management.

Beth began their career at Geek Squad, where they led a 300 member team that developed and implemented service operating models for the most profitable business unit within Best Buy. Beth was responsible for delivering capabilities including service fulfillment processes, technical tools and training, labor models for store, home and remote support service channels, order management and routing systems, and Geek Squad culture sustainment supporting 15,000 US field employees.

In 2006, Beth joined Intuit as the Vice President - Customer Success Consumer Group. In this role, they empowered a team of 150 full time employees to serve over 35 M customers across web communities, in-product digital help, IVR self-service and live interactions. During tax season, Beth led an expert workforce that swelled to 2,200 badged and over 10,000 partner employees to deliver high levels of customer service. Beth introduced service experience design and development thinking to Marketing, Design, Product and Engineering functions. Beth partnered with these functions to build and deliver products that create value from customers’ ability to access expertise, whether digital or human.

Beth has a proven track record in customer service and operations management. Beth is a strategic leader with a passion for building high-performing teams that deliver exceptional customer experiences.

Beth Smits earned a BS in mechanical engineering from Marquette University.

Beth Smits works with Jason Carter - Regional VP, Deborah Fiorella - Chief Technology & Digital Officer, and Nico Drohojowski - VP, Finance. Beth Smits reports to Karl Sanft, President & CEO.