Erin L. Mullican

Erin L. Mullican is a seasoned marketing professional with extensive experience in brand strategy and social media management. Currently serving as the Director and Head of Brand Marketing at 2U since September 2015, Erin has successfully launched the re-brand of edX, significantly increasing revenue and delivering impactful brand awareness content. Previous roles at 2U include Director of Consumer Brand Strategy, where Erin led the development of new brand positioning and identity, and Director of Global Organic Social Media, overseeing a team of 13 to enhance brand engagement across a substantial follower base. Erin's earlier experiences span various marketing roles in organizations such as EYP, Liberty Engineering, HGA Architects and Engineers, and Tetra Tech, where innovative marketing strategies and effective client engagement were cultivated. Erin holds a BA in Mass Communications with a focus on Advertising from Oklahoma City University.