Hiba Asif

Hiba Asif currently serves as the Activation Marketing Manager at 3M, having transitioned from the role of Channel Marketing Manager at the same company earlier in 2023. Prior experience includes a position as Consumer Marketing Manager at Philips Domestic Appliances, where Hiba managed brand portfolio performance and executed local marketing strategies. Earlier roles feature Assistant Brand Manager at GWA Group Limited, where responsibilities involved product development and market trend analysis, and Marketing Coordinator at The Salvation Army Aged Care Plus. Hiba’s career began at Dubai Islamic Bank Pakistan Limited as Assistant Manager Marketing and Product Management, overseeing marketing operations for Auto Finance campaigns. Hiba holds an MBA in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and a BBA in Marketing from the National University of Computer and Emerging Sciences, supplemented by a digital business skills statement of attainment from TAFE NSW.