Rebecca Trivella (nee Liebling)

Commercial Director at 3radical

Rebecca Trivella (nee Liebling) has a diverse work experience spanning various roles and companies. In their most recent position as a Commercial Director at 3radical, they are responsible for leading and managing the commercial aspects of the organization. Prior to that, they served as the UK Sales Director, where they helped organizations develop the capability to engage and activate their audiences beyond traditional methods.

Before joining 3radical, Rebecca worked as a Sales and Marketing Director at Mango Solutions, focusing on helping companies become data-driven by using analytics and data to make better decisions. Rebecca also served as the VP Sales at Unrival, where they worked with clients globally to refine and execute their Account Based Marketing (ABM) strategies.

Rebecca has held leadership positions at other notable companies as well. At Alterian, they worked as the Senior Vice President - EMEA, helping marketers create personalized customer experiences. Rebecca also served as the Managing Director and Regional Vice President - UK at SDL plc, where they were responsible for managing customer experience and overseeing the profitability of the Campaigns business.

Additionally, Rebecca has a strong background in sales and partner management. Rebecca worked as the Senior Vice President Sales at Alterian Technology, where they focused on helping businesses engage with their customers in various languages and media. Rebecca also held partner management positions at Alterian Technology Limited, Accrue Software, Information resources Inc., and ACNielsen UK Ltd. In these roles, they developed and executed partner strategies, increased revenue and profit through channel partners, and managed key accounts.

Overall, Rebecca Trivella has a comprehensive work experience in commercial, sales, marketing, and partner management roles, with a focus on helping organizations develop data-driven strategies, engage customers, and drive growth.

Rebecca Trivella (nee Liebling) received their education in two prominent institutions. From 1989 to 1991, they attended Liskeard Sixth Form, where they pursued A levels in French, Biology, and Design. Subsequently, they enrolled at the University of West London, where they studied Design and Media Management. From 1991 to 1993, they completed their degree, graduating with a BA (Hons) 2:1.

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Previous companies

Unrival logo
Nielsen logo
Mango Solutions logo

Org chart

Peers

Timeline

  • Commercial Director

    September, 2022 - present

  • UK Sales Director

    October, 2020

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