Joseph Lai

Joseph Lai is an experienced analytics professional currently serving as Insights Manager at 407 ETR since August 2020, where a leading role in the loyalty program initiative and delivering key insights to executives has been pivotal in enhancing customer engagement. Prior experience includes serving as an Analytics Consultant at Pricing Solutions Ltd from August 2017 to August 2020, applying advanced data analysis to develop targeted marketing strategies for major restaurant chains. An earlier position as a Student Analyst at Cancer Care Ontario involved the creation of an automated forecasting process using SAS, significantly streamlining time series modeling. Joseph also contributed as an Intermediate Analyst at Aviva Canada, managing liabilities and enhancing analytical efficiency across reinsurance treaties. Academic credentials include a Master of Science in Business Analytics from Ivey Business School and an Honours Bachelor of Business Administration from Lazaridis School of Business & Economics.