Khrystsina Tryboi

Khrystsina Tryboi is the Manager of Social Media and Email Marketing Strategies at 4A's. Khrystsina has over five years of experience in digital marketing, with a focus on project management.

Tryboi began their career as a Digital Project Manager at Cloudberry Creative in January 2015. There, they were responsible for leading project teams and ensuring the successful completion of client marketing initiatives. In this role, they established the optimal methodology for each project and collaborated with the Project Director to assign work distribution and estimate time and effort required for each task. Additionally, they served as the main point of contact for all project communication and as the liaison between the creative and account teams to provide quality oversight on all project deliverables. Khrystsina also developed and maintained project budgets using MS Project and Harvest software.

In December 2016, Tryboi joined 4A's as the Manager of Social Media and Email Marketing Strategies. In this role, they are responsible for developing and executing email marketing campaigns, managing social media accounts, and creating digital content.

Notable Contributions:

• Developed a weekly project plan email, which summarized current projects, updated involved parties on progress, listed to-do items for team members, and provided upcoming project plans, including proactive alternate plans to accommodate potential changes from the clients.

• Advanced to work with key high-profile clients such as CVS and Blue Cross Blue Shield. Managed projects and kept the teams organized through the development of elaborate email campaigns and testing, working with content creators and developers.