Rebecca F.

Rebecca F. currently serves as Chief Experience Officer at VML and is a CX Council Executive Board Member at 4A's. With a strong background in experience strategy, Rebecca held roles such as Chief Experience Officer at VMLY&R and Global Chief Experience Strategy Officer at Ogilvy. Additionally, Rebecca's experience includes leading as Chief Executive Officer at Effective Inc., where a human-centered design approach was emphasized, and serving on the board of directors for SoDA: The Digital Society, promoting innovation in digital marketing. Rebecca's earlier roles include Chief Marketing Officer at EffectiveUI and Head of Strategic Partnerships at Merkle/Quris. Education includes a Bachelor of Arts in Journalism from California State University, Chico, and an executive education program from MIT Sloan.