Phil White

Phil White is an accomplished executive with extensive experience in the cycling industry. As President & CEO of 4iiii Innovations Inc. since April 2020, Phil White leads innovative efforts in sports technology. Previously, Phil White co-founded Cervelo Cycles, serving as both Chairman and CEO from January 1995 to July 2017, establishing a strong reputation for high-performance bicycles. Additionally, Phil White held the position of Chief Innovation Officer at Pon Bicycle Group from March 2013 to July 2017, where responsibilities included driving innovation across various brands and exploring emerging technologies. Phil White's academic background includes studies at McGill University from 1993 to 1996.