Preston Richards

Preston Richards has a comprehensive work experience in the direct-selling, consumer packaged goods industry. Preston started their career in 1999 as Director of Product Marketing, Sales Asia Pacific at Unicity International, where they managed various functions such as nutrition, weight management, and fitness. Preston then moved on to become the VP of Global Product Marketing, Sales, leading a team of 14 people and overseeing product development, branding, and promotions.

In 2004, Preston joined NEWAYS WORLDWIDE INC as the Director of Marketing & Sales. Preston was responsible for researching, developing, and marketing new nutritional, personal care, and household cleaning products. Preston also handled marketing communications and created product catalogs and brochures.

Most recently, Preston has been working at 4Life Research since 2010. Preston held several leadership positions, including Vice President of International, Europe & North Asia, and Vice President of International, Europe, India & Emerging Markets. Currently, they serve as the Senior Vice President, Global Markets - Europe & Americas. In this role, they are responsible for the overall business activities in Europe, Japan, and South Korea.

Throughout their career, Preston has demonstrated expertise in sales, marketing, business development, and product management. Preston has experience in implementing strategies, managing budgets, and driving distributor growth.

Preston Richards has a Bachelor of Arts degree in Communications and English from Brigham Young University. Preston also has completed general education studies at Brigham Young University - Idaho.