Laura Pair

Laura Pair is the Managing Director of 4media group's US Offices. Laura has over 18 years of experience in media relations, digital media, and production.

Pair began their career at News Broadcast Network (NBN) in 2000 as the SVP of Media Relations, Digital & Production Services. In this role, they were responsible for writing, editing, and consulting on media strategy proposals and pitch materials. Laura also oversaw the execution and reporting of all media plans, advised sales staff and clients, maintained NBN's online media center, and created and managed project and departmental budgets. In addition to these responsibilities, they were also responsible for new business development, new product development, and account growth.

In 2012, Pair left NBN to join Synaptic Digital as the Managing Director. At Synaptic Digital, they were responsible for the P&L, operations, and sales. The company was acquired by Definition 6 in 2018, where Pair stayed on as the Senior Vice President & Group Sales Director of the Public Relations Services division. Laura left Definition 6 in July 2018 to join 4media group.

Laura Pair received their BFA from the Tisch School of the Arts at New York University. Laura majored in film and television. Laura also holds a bachelor's degree from Smithtown High School West.

Laura Pair reports to Ed Cyster, Global CEO. They work with Jeni Rubright - Director, Digital Marketing, Brandy Bartholomew - VP, Consumer Marketing, and Kelsey O’Planick - Director, Marketing, News Generation Inc..