Peter van der Heijden

Peter van der Heijden has a diverse work experience in various companies and roles. Peter started their career in 2017 at Pets Place Boerenbond Retail B.V. as a Marketing Automation Consultant, where they developed and executed an enhanced e-commerce and personalization strategy. Peter also optimized customer journeys and paid advertising.

In 2020, they worked as a Loyalty Implementation Specialist at SHOEBALOO, focusing on loyalty programs. Peter then moved on to VanMoof as a Personalization & Conversion Specialist, where they implemented personalized experiences.

Peter also worked as a Business Architect & Product Owner at Hoppenbrouwers Techniek B.V., and as a Speaker at Emerce.

In 2021, they became a Product Owner at SWKGroep, and in 2022, they joined Van de Velde as a Personalization Specialist & Product Owner, implementing a personalization strategy for luxury lingerie brands.

Peter then worked at Conclusion as a Product Owner - Bright Alley, responsible for the PowerApp and OnFire onboarding products and their strategy.

Currently, Peter is working as a Business Intelligence Specialist at Hiltermann Lease. Throughout their career, they have gained expertise in areas such as marketing technology, personalization, and product ownership.

Peter van der Heijden's education history includes an MBA in Business Administration and Management from EU Business School, which they obtained from 1991 to 1992. Prior to that, they attended HAS green academy from 1987 to 1991, where they earned a degree in Nederlandse landbouw (field of study not specified). Earlier in their educational journey, they attended Pius-X College from 1980 to 1986, completing their Hoger algemeen voortgezet onderwijs (Havo) without obtaining a specific degree. This information provides a chronological overview of Peter's education background. Additionally, they have obtained various certifications in different fields over the years.