Melissa Salame García has a diverse range of work experience. Melissa worked at 4S Real Estate as a Commercial Planning Director, where they were responsible for planning, managing, and implementing marketing and sales strategies for real estate projects at a national and international level. Melissa also served as a Strategic Coordinator, establishing processes and procedures for the commercial planning department and implementing improvements to the department's operations. Prior to that, Melissa worked as a Project Manager at 4S Real Estate, where they were responsible for planning, managing, and implementing commercial and marketing strategies for real estate projects.
Before joining 4S Real Estate, Melissa worked at Sigma Alimentos as a Project Manager Jr, where they planned, managed, and executed internal improvement projects for the commercial department using information technology tools. Melissa successfully led the company's most important project in 2013 and was a member of the organizing committee of the 1st Social Media Workshop at Sigma Alimentos.
Melissa also worked at Grupo PV Comunicación as a Brand Manager Jr, where they developed marketing plans and sales strategies with a focus on social media for the Vive Querétaro brand. Melissa successfully expanded the brand's reach outside of Querétaro and strengthened its presence on social media.
Melissa began their career at ExportartMx as a Sales Representative, where they developed a business plan and designed a brand for foldable piñatas. Melissa coordinated activities to obtain government support, contacted suppliers, prospected clients, and participated in national fairs to promote the product. Melissa successfully presented and obtained approval for the business plan from investors at the Tec de Monterrey business incubator.
Overall, Melissa Salame García has demonstrated their expertise in commercial planning, strategic coordination, project management, brand management, and sales.
Melissa Salame García obtained their LEM degree in Mercadotecnia from Tecnológico de Monterrey, where they studied from 2006 to 2011. Later, they pursued an MBA in Marketing at Universidad TecMilenio from 2015 to 2017. In 2016, they also obtained a certification in Project Management PMBOK.
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