54
Jessica Hedderman currently serves as a Senior Account Director in Marketing Strategy at 54, a position held since January 2019, following a role as Account Director. Prior to this, Jessica Hedderman worked at TaylorMade Golf Company from April 2011 to December 2018, where responsibilities included leading the PR and communications function for the EMEA region as a PR Manager. Earlier positions at TaylorMade included PR/Marketing Executive and PR/Marketing Co-ordinator. Jessica Hedderman's educational background includes a BA (hons) in Applied Golf Management Studies from the University of Birmingham, completed in 2008, as well as attendance at The Abbey School from 1996 to 2003.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.