Stephen Spellicy

Stephen Spellicy is an Advisory Board Member at 5G Open Innovation Lab. Stephen was previously the SVP of Products & Marketing (Global) at Guavus from January 2018 to December 2020. At Guavus, they provided end-to-end ownership of products and marketing functions for the Guavus-IQ portfolio. This included creating product positioning and messaging for Guavus’ digital experience and experimentation products and solutions. Stephen also developed sales enablement tools/collateral, including presentations, data sheets, case studies, demo videos, and white papers. In addition, they supported the execution of effective lead generation programs through engagement campaigns and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising. Stephen managed a global team of produce management and marketing resources worldwide.

Notable Contributions:

● Built strategy and drove execution of product launches and OEM partnerships, including defining pricing, packaging, and positioning.

● Led design of campaign architecture for demand generation campaigns and product launches designed to create measurable pipeline impact and impact brand awareness with target market.

● Acted as lead spokesperson externally to provide coverage with key analyst publications, media, and press.

● Developed relationships with key customers, helping to turn customers into references for customer advocacy marketing campaigns, including creation of Guavus’ first and only customer advisory board program (G-CAB).