Hitesh Malhotra is an accomplished marketing professional currently serving as the Head of Marketing at 6thStreet.com since February 2024, overseeing an omnichannel fashion and lifestyle platform in the UAE and surrounding regions. Previously, Hitesh held the position of Chief Marketing Officer at BitOasis from June 2022 to February 2024, driving marketing and growth initiatives across the MENA and GCC regions. Hitesh's extensive experience includes leadership roles at Lenskart.com, Nykaa, and MSLGROUP India, where strategic marketing efforts led to measurable business growth. Hitesh began the career as a Brand Manager at Spark Mobile Inc. and has also interned at Levi Strauss & Co. Hitesh's educational background includes an MBA in Marketing from the University of California, Berkeley, and an Engineer's Degree in Mechanical Engineering from Mumbai University.