Cleopatra Lim

Brand Strategist at 72andSunny

Cleopatra Lim has a diverse work experience in the field of brand strategy and marketing. Cleopatra started their career as a Junior Agent at Prestigious Models & Image Powerhouse, where they held consultations, updated portfolios, and pitched for daily roles. Cleopatra then worked as a Marketing Assistant at MISS K Cosmetics, where they authored the company slogan, managed social media platforms, and wrote copy for product packaging.

Cleopatra later joined IW Group Inc. as a Strategy Intern, where they gained valuable experience in the industry. Cleopatra then worked at The Inturnship as a Strategist, where they developed a branding campaign for Yung Studio and created various deliverables for client presentations.

Following this, Cleopatra returned to IW Group Inc. as a Freelance Strategist, where they researched markets, planned activations, and created briefing decks for McDonald's campaigns. Cleopatra'swork on the Jack Daniel's Drag Queen Summer Glamp campaign received recognition as the "Best Influencer Campaign" by The Drum Awards.

Cleopatra furthered their career at Droga5 as a Junior Brand Strategist, responsible for developing strategies and planning campaigns. Currently, they work at 72andSunny as a Junior Brand Strategist.

Cleopatra Lim received a Bachelor of Arts degree in Psychology and Creative Writing from Columbia University.

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