Reza R.

Reza R. is an accomplished Group Strategy Director currently at 72andSunny, with a diverse background in strategic planning and brand strategy across various high-profile agencies. With experience at The Wonderful Company as a Group Director, Creative Strategy, and at The Many as a Group Strategy Director, Reza has also contributed to Interpublic Group (IPG) by developing the innovative Multi-Contextual Thinking™ platform for The Salon. Previous roles include Director of Brand Planning at BBDO LA, where Reza led initiatives for clients such as AT&T and WaterWipes, and Director of Strategic Planning at Campbell Ewald focusing on Kaiser Permanente. Additional experience includes strategic roles at Dailey Advertising, freelance brand strategy projects, and heading brand strategy at Resaneh Khallagh Advertising Agency. Educational credentials include executive education from the University of Chicago Booth School of Business.