80 dB Communications
Kritika Padhy is an experienced public relations professional with a specialization in start-up and technology sectors, currently serving as Account Director at 80 dB Communications since September 2015. In this role, Kritika consults clients in the Fintech and Technology sectors, focusing on integrated marketing communication plans and strategic insights. Kritika's responsibilities include complete client operational delivery, coaching junior team members, and managing finance and HR/Admin functions. Prior to this, Kritika held positions in credit management at Kotak Mahindra Bank and Indiabulls, and began a career in software engineering at Nucleus Software Exports. Kritika holds an MBA in Finance from ICFAI Business School and a Bachelor of Engineering in Electronic and Communications Engineering from the Institute of Technology and Management.
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80 dB Communications
80 dB or 80 Decibel which is a higher pitch that gets you heard is a new age PR firm. The firm specializes in working with start-ups and technology companies. A full service PR firm, 80 dB delivers on a results based mandate with a judicious mix of counsel, strategic blue print that is oriented towards helping our clients achieve their business objectives which can range from growth, customer acquisition, thought leadership, attracting investments, hiring etc. All this is backed by strong execution with a highly motivated and results oriented team that understands the media landscape and most importantly, what makes for compelling stories! 80 dB also differentiates itself in its working style with clients, the expression of which is through senior level attention and interaction and by getting involved with clients as partners. In summary, our time investment in each client is high, which we believe helps us deliver extraordinary results.