Susan Lafreniere

Strategic Accounts Director at 83Bar

Susan LaFreniere has extensive work experience in marketing communications and strategic accounts. Susan currently holds the position of Strategic Accounts Director at 83bar, where they focus on building strong partnerships and exceeding customer expectations. Prior to that, they worked at Medtronic, where they held various roles, including Director of Marketing Communications and Senior Manager of Brand & Marketing Communications. In these roles, Susan led the development and execution of multi-channel marketing strategies, resulting in increased market share and campaign engagement. Earlier in their career, they worked at Prime Therapeutics as a Senior Director of Marketing Communications and Director of Marketing Communications, where they developed and directed strategic marketing initiatives and built collaborative relationships across teams. Overall, Susan's work experience demonstrates their expertise in driving marketing strategies and delivering exceptional customer experiences.

Susan LaFreniere has a Master of Business Administration degree from the University of St. Thomas - Opus College of Business, with a focus on Business Administration and Management. Susan also holds a Bachelor of Science degree in Design and Marketing from the University of Minnesota.

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