Natalie Gerufi

Natalie Gerufi has a strong background in media planning and operations, with their most recent role being the Head of Media Planning & Operations Lead at 888holdings. In this position, they were responsible for creating comprehensive media strategies and solutions for international digital marketing and operations. Natalie led growth initiatives, developed adaptive media planning processes, and directed the MMM project in collaboration with the internal analytics team and Nielsen.

Prior to their role at 888holdings, Natalie worked as a Senior Media Manager at the same company, where they leveraged their strategic approach and marketing expertise to achieve company goals. Natalie developed and executed global media initiatives and oversaw comprehensive marketing campaigns across various channels.

Earlier in their career, Natalie worked at Strauss Group Inc. as a Media Manager, where they directed the planning, procurement, and analysis of all digital and offline media. Natalie also established an in-house content team and implemented a digital forum with Google to advance content professionalism.

Natalie's career began at Union Media Israel Ltd., where they served as an Account Manager. In this role, they managed customer media accounts across various platforms and collaborated with c-level customers, advertising firms, and media suppliers.

Overall, Natalie Gerufi has a proven track record of success in media planning and operations, with expertise in strategic media planning, campaign management, and digital marketing.

Natalie Gerufi obtained a Master of Business Administration (MBA) degree with a focus on Marketing/Marketing Management from The College of Management Academic Studies from 1999 to 2004. Natalie also completed a Bachelor of Arts (BA) in Business Studies with a Marketing & Finance specialization, graduating Cum Laude from the same institution.